MUSEUM OF ART BUZZ IS BREWING IN PHILADELPHIA

The Philadelphia Museum of Art advertised its exhibits by placing custom-designed coffee sleeves in local coffee shops around Philadelphia. These sleeves featured artwork, one creative including Mary Cassatt, along with engaging messages encouraging coffee drinkers to visit the museum. The campaign caught the attention of people in a relaxed, everyday setting, making art feel more accessible and sparking interest in exploring the museum’s offerings.

This type of marketing is playful, memorable, and designed to spark curiosity, making it more likely that customers will talk about it or share it on social media. It was such a unique way to blend art with everyday coffee runs, giving people a taste of culture with their lattes!

See more photos HERE.